Giovanni Cosmetics Eco Chic Hair Care is America's best-selling natural haircare range. It was created by Arthur Guidotti, the owner of a celebrated Hollywood hair salon, in the 1970's, who had the vision to create a natural hair care range that could easily compete with existing chemical based hair products.
Arthur's son James took over the reigns and has grown Giovanni Cosmetics into a natural-product industry leader, with an extensive range of high-performance hair care products made using the finest natural ingredients. The range includes natural shampoos, conditioners, treatments and styling products for all different hair types. Most of the range is suitable for vegans and they are all free of animal testing.